The Booking and Etiquette of Being an Opening Band

The Booking and Etiquette of Being an Opening BandThe Booking and Etiquette of Being an Opening BandBecoming a warm-up kapelle or an opening act requires some legwork, but also some basic etiquette once youve landed the gig. Here are tips for doing both successfully. How to Be an Opening Band Playing a show as the opening band is a fast way to boost your music career. You will get to play for larger audiences than you might normally draw to your own shows, and that audience might get excited about turning out for your next headlining set. An added bonus, peppered in amongst those qualifikation new fans might be members of the press and industry who may become contacts for future opportunities. Dont wait around for people to come knocking on your door, asking you to play their show. Follow these steps to get your name on the bill. Choose Your Targets Whats the dream concert for your band? Who would you really love to play with? Make a short list and then find out who their age nt and manager are. Get in touch with both, send them a promo package and let them know youre interested in playing with the band. At the same time, keep an eye on that bands touring schedule. When you know shows are in the works, reach out to the musicians team and say, remember me? Agents and managers dont always get involved with picking the openers, but they often do, and being on their radar is always a good thing. When you are making your shortlist of bands with whom you would love to play, remember that youre not just picking your favorite bands. Pick the bands whose audience you believe is a good audience for your kind of music. Make Friends With the Venues and Promoters As mentioned, agents arent your only hope for getting on a bill. Often, the support bands are chosen by the venues or the promoters of the shows. If you are already a parte of your local live music circuit, then these people should already be on your radar- and you on theirs. If youre not, get out there and make yourself known. Let the venues and promoters in your area know your band is always on the lookout for a good support slot, and that you hope they will consider you when they need an opener. Over time, you can put an emphasis on being one of the go-to opening bands for your area by working with local venues and promoters. Sometimes this may mean youre the opener for the opener on a three band bill, but its a great way to build an audience while building relationships with bands, promoters, agents and venues that will be handy in the future. Organize Your Contacts Make a contact database of all of the agents, promoters, and venues that you have identified as helpful to you in your quest to be the opening band. This one involves steps one and two and may seem like a drag, but when the perfect opening band opportunity comes along, youll be glad you did it. Not only will you always have the info you need at your fingertips, but your database will help you keep track of peopl e you share band news with- and if you havent been, you should be Act Fast When you know that the perfect supporting act opportunity for your band is coming up, dont wait for your contacts to think of you hit up the right agents, promoters, and venues to ask for the gig. Finding the opening band is one item people working on the show want to cross off their list, so the first band that asks often gets it. Act fastand be the first to throw your hat in the ring. Dont Expect to Be Paid Much Generally speaking, being the opening act doesnt pay particularly well in terms of cash. The real payoff is the chance to play in front of a larger audience and people who can help you in your career, like the press, labels, managers, promoters, agents and so on. If you refuse a good opening gig because you dont think the money is right, youre only hurting yourself. Incidentally, dont be afraid to be the opener for the opener. That first band on a three or four band bill doesnt usually have the biggest crowd, but, on your local circuit, your willingness to pay your dues in these kinds of slots will help you get bumped up the bill in the future. Promote Yourself Many opening bands are lucky to get a mention on a concert poster, so you should take promotional matters into your own hands. Send out a press release letting the local media know about your upcoming show. Be sure to announce it on your mailing list so your fans can come out and support you. And update your website to include the show. You may not get a very long set as the warm-up band, but you should treat it as you would any other concert. However, dont try to pass yourself off as the headliner. Make it clear in all your promo materials that you are the opening act. Beware the Buy-On On very large tours, you may find that the opening slot is filled through a buy-on. This means the opening band pays a fee to be on the tour. This kind of thing usually happens between major labels/major label artists a nd on stadium or arena tours. If you are an indie band or an indie label, dont sell your car to stump up the cash for a buy-on gig. Before you go buy-on, carefully weigh the risks and rewards. If the tour isnt going to generate increased interest in your band, then your buy-on fee wont be money well spent. Opening Band Etiquette Now that you actually have a gig as an opening band it is important to know how to act like one. Being chosen as theopening bandfor a mora established act can mean great things for your music career, but all of those good things could evaporate pretty quickly if you violate some of the unwritten rules of being the opening act. Some of these rules might seem a touch frustratingbut take the long-term view- making a good impression now is money in the bank for your future music career. Here are some basic etiquette rules all good opening bands should follow. Co-Promote There may not be a formal arrangement asking you to roll up your sleeves and help pro mote the show, but get on board and do what you can. Announce the show on your website, social networking sites and through your mailing list. Be sure to include info about the headliners in the promotion. Contacting the local press and radio may also be helpful, but consider checking with the show promoter before you do that. They may have plans for reaching out to the local media, and you dont want to step on their toes or muddle the message. Generally speaking, the larger the show, the larger promotion machine behind it, so check before making the media calls. Be Punctual When the headlining musicians, their management, agent or the show promoterasks you to be somewhere at a certain time, be there- even if you know everyone else involved in the show will be late, and you could end up standing around waiting.If something happens that will make you late- getting lost on the way to thevenue, having a flat tire, forgetting an instrument, etc.- call someone and let them know. Even if they dont care, its better to err on the side of showing that you respect the schedule than to hope everyone will be cool with you rolling in whenever you can. Accept the Sound Check In most cases, sound check starts with the headliners and ends with the first opening act. The reason for that is partly a practical one the first opener will take the stage first, so by sound checking last the stage is already set up with their gear so the show is ready to start. However, the reason is also hierarchical. Allowing the headliners to get the first crack at soundcheck means they can take their time and sound check until they feel good about their set. Sometimes, this means the headliners take up most- if not all- of the sound check time. That means, of course, the opening act gets little or no time to check their own sound and get comfortable with the stage/acoustics. For an opener, that can cause some serious stress but just grin and bear it rather than kicking up a fuss. Sure, it would be great if the headliners made sure everyone got a sound check, but it is their show and taking their time is their prerogative. Discuss Merchandising Before you assume that youll be setting up a merch table the night of the show, discuss it with whoever booked you for the gig. Have a discussion about this before the night of the show. Sometimes headliners (or their reps) frown on support bands selling their merch because any money thrown your way is money not spent on the headliners merch. That may rub you the wrong way, especially if the headliners are making big bucks for the show while youre getting a pittance, but youre bound by the rules set by those who invited you to play the show. Respect the Set Length Even if it feels like the audience is eating it up and youre having a great time on stage, wrap up your set when youre supposed to. When you groe nachfrage over, you take time away from the headliners. Its important that they get their full set, or if they do nt that its not your fault. Remember, the headliners are who the audience has really come to see. Be glad you made some new fans and promise them a longer set in the future. Stay for the Show Unless there is a good reason why you have to play and dash- youve got a plane to catch, a 14-hour drive home, an illness or something along those lines- dont skip out before the headliners play their set. Yes, even if they are not your favorite band, stick around and watch them play. Say Thank You Offer a quick thank-you to everyone who helped you land this opportunity and everyone who helped the show run smoothly. From the headliners and their reps to the venue manager and sound engineer. A simple thank you goes a long way.